Prospects would not go in reverse to previous steps, so you’ll want to make sure those triggers are in place early on. If you miss that during early setup, then perhaps: reduce the wait time on the tag step (so prospects can move along), add your new trigger to listen for clicks after that step, and then follow that a new tag step with an extra-long wait.

It depends on how many other steps/emails you needed that group to go through. If they only missed one message, I’d suggest a list email for that group as a quick fix. If there was more complex logic to follow, then putting them in a new engagement program makes sense.

Adding a new suppression list would have similar effect. A suppressed prospect would not continue in the engagement program. If un-suppressed, they would pick up where they left off.

This is a real tough one. If they drop from the dynamic list, there’s no way for the engagement program to update that field again. But an automation rule could do it. I could see using e.g. a repeating automation rule that would check for membership on the dynamic list, and then handle the field updates as a sort of “back-up” option. All these moving parts might be more complicated than the value they add, but it could be worth an experiment!

Hi Mike, Related follow up question for you. What if I add a new suppression list to the engagement studio after it has started? Would it work the same way?

I have two emails at the end of the campaign that I don’t want prospects on a specific list to get (although I would like them to get all the rest of the emails). My thinking was that I could add a new suppression list after the early emails have gone out, but before the final two to prevent those individuals from getting them). Would that work as I am envisioning?