Comments on: Pardot Operational Emails: 7 FAQs on How & When to Use Them

By: Sacha Clément

Sacha Clément — Thu, 18 Mar 2021 07:25:32 +0000

What’s the impact on deliverability? Operational email would technically include ‘everybody’, wouldn’t bounce rates be exceptionally high?

By: Mark Larson

Mark Larson — Mon, 08 Feb 2021 19:42:14 +0000

In reply to Sarah Walsh. That's a situation I think is worth running by Salesforce and/or your legal counsel. I can see a grey area there, since there's no obligation on you to send the message (it may not a legally required notification)... but it also might not be mandate on the prospect to act (they could potentially continue service without it). In their help documentation, Salesforce puts "Product update and improvement announcements" emails in the "Marketing" category.

By: Sarah Walsh

Sarah Walsh — Tue, 22 Dec 2020 15:41:15 +0000

How about notifications about a product upgrade to an existing user licence? This would let the current customer know that they are eligible for an upgrade to the latest software, but won’t be promoting any other existing products or services.

By: Mike Creuzer

Mike Creuzer — Mon, 27 Jan 2020 14:12:59 +0000

In reply to Ananya Agrawal. The US CAN-SPAM law does apply to non-profits and asking for donations is probably going to be considered a commercial/marketing email.

By: Lucia Gadala-Maria

Lucia Gadala-Maria — Fri, 10 Jan 2020 16:03:37 +0000

Thanks so much for these tips! My understanding is operational emails do not need to have an unsubscribe button, does this conflict with emails being sent to spam? I know a lot of spam filters look for an unsubscribe button.

By: Ananya Agrawal

Ananya Agrawal — Thu, 31 Oct 2019 11:52:56 +0000

When a non-profit association is sending emails for donation, is it considered as a transactional email ?

By: Ahmad Rahman

Ahmad Rahman — Mon, 22 Jul 2019 01:36:27 +0000

In reply to Darren Braddock. We also use this for internal communications. Telling how some internal staff still chose to opt out ;)

By: Evan Dunks

Evan Dunks — Wed, 03 Jul 2019 20:17:44 +0000

My company routinely gives out grants, and we were wondering if surveys on what the recipients did with their grants would be operational. We aren’t trying to convince anyone to apply for anything or making any suggestions, we are just curious about what they did with our $$. It says above that surveys are marketing content but what do you think about these specifically?

By: Darren Braddock

Darren Braddock — Mon, 10 Jun 2019 17:21:41 +0000

Hi we use operational emails for internal comms only to our colleagues.